Vitruvian Man

Vitruvian Man is a new grooming line for men that uses organic botanical extracts to combat dryness and ageing. It moves away from the usual exhausting regimen to a time-saving routine by employing a blend of organic complex and superior delivery technology.

We developed a brand strategy that focuses on “nature completed by science”, backed by a language that is direct, meaningful and precise. The brand is an homage to the concepts of Vitruvius, a Roman architect with revolutionary ideas about proportions, balance and beauty, qualities championed by Vitruvian Man.

Organic Zinc Oxide

The logotype is created from Portrait, a typeface that is beautiful and brutal, classical yet modern in its minimalism. The chiseled triangular serifs are a nod to Roman columns, an elegant display of strength. The columns are developed as a visual signature of Vitruvian Man.

“Delicate Yet Potent, the Optimal Blend of Nature and Science.”

A monogram was crafted from the ‘V’ and ‘M’, and is used as a visual anchor while reflecting the integrative qualities of the grooming line.

Minimal packaging were adopted to echo Vitruvian Man’s commitment to sustainability.

151 Jalan Besar, #02-01
Singapore 208869