Vitruvian Man is a new grooming line for men that uses organic botanical extracts to combat dryness and ageing. It moves away from the usual exhausting regimen to a time-saving routine by employing a blend of organic complex and superior delivery technology.

We developed a brand strategy that focuses on “nature completed by science”, backed by a language that is direct, meaningful and precise. The brand is an homage to the concepts of Vitruvius, a Roman architect with revolutionary ideas about proportions, balance and beauty, qualities championed by Vitruvian Man.