Square One is a lifestyle brand for men that focuses on premium commodity products such as socks, towels, and undergarments at a fair price. Working with family-owned businesses in Italy, they combine ethically sourced extra-long-staple cotton with craftsmanship to give wardrobe basics a heightened elegance.

Restless was commissioned to create a brand identity that reflects these sensibilities. The logotype is crafted in a geometric sans-serif with Regent Pro elsewhere, lending an elegant strength to design. We employed a subdued palette along with choice print finishing, such as blind embossing and foiling to convey a sense of refinement and timeless luxury.