Shanghai Chong Kee

Shanghai Chong Kee (SCK) is a leading regional interior fit-out company based in Singapore with more than 800 staff and over 60 years of experience in the construction industry and an extensive understanding of various sectors.

As a modernising industry, the regional construction landscape appears dated and disjointed. SCK saw an opportunity to strengthen its brand and set the business up for continued success.

We were commissioned to help define the company’s values, formulate the brand strategy and put together a strong cohesive visual identity. Following a series of conceptual workshops, insights emerged and we built consensus on the things that mattered. It is and has always been about the talents and teamwork that drove the success.

We prescribed a brand refresh that reflects their growth from local builder to regional main contractors.

“Tomorrow, Together.”

A key step to presenting the company as a regional leader was to unite the fragmented visual system and make sure all communication touchpoints are consistent.

This extended to the logo, corporate stationery, presentation templates, uniforms, website, and external touchpoints such as vehicles and hoardings.

The SCK logo is like an icon, the compact symbol expresses strength and unity. We worked to refine the shape and updated the logotype.

Photography by Uniform

151 Jalan Besar, #02-01
Singapore 208869