Shanghai Chong Kee Manual

To accompany the brand refresh, SCK launched a specially designed folder to capture the essence of its brand and to consolidate its work, showcasing its capabilities to prospects.

The SCK folder comprises four sections. The first is an introduction to the company’s story and history through a detailed chronology and what it stands for. The following couple of sections highlight clients, collaborators, and major projects before shifting its focus to innovation and responsibility, steps that the company have taken to lead the way in corporate governance.

The folder is punctuated by bespoke iconography and infographics to provide visual respite and a quick way to take in the content.

We made use of foldouts and finishes like emboss and foil stamps to mirror the craftsmanship in SCK’s work.

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