Rubik Material Laboratory is a building material supplier that specialises in providing a well-curated range of interior and architectural surfaces sourced from distinguished manufacturers. Restless was commissioned to design the brand identity with a sensitivity to an audience that is demanding visually and conceptually.

We crafted an identity which plays on the concept of the eponymous puzzle, a task that required play and logic. The visual language references the cube’s mechanism, featuring a modular surface-shifting solution to unify all content.