Poster brochure

Genesis Lighting Company

With a keen focus on design, Genesis Lighting Company specialises in providing projects with full-service lighting solutions from planning, proposals, to products and installation.

The visual identity is based on the concept of first light with the colours alluding to dawn. The arched window, a reference to the universal symbol of architectural light, harbours a subtle ‘G’ lettermark.


The ability of light to create a mood, controlling pace and visibility, is reflected through the gradual reveal of visual elements and messages. The poster is folded to create an inviting window into its content and the website is designed to react and reveal itself through various interactions.

151 Jalan Besar, #02-01
Singapore 208869