Coinhako is a digital assets wallet service for consumers to buy, sell, store and transfer their cryptocurrencies. Originally founded in Silicon Valley, they are based in Singapore to serve Asia.
We partnered closely with the Coinhako team to develop a clear brand purpose, helping Coinhako to focus on a concise proposition. Cryptocurrency was relatively new and unknown back then and Bitcoin had a reputation as some sort of currency for ‘dark enterprises’ for hackers. By adopting an inclusive and convivial approach, we presented a welcoming service to lower the barrier of entry.