Cheek by Jowl is a modern Australian restaurant in Singapore, helmed by the husband-and-wife team, Rishi Naleendra and Manuela Toniolo. Their casual approach is a sharp contrast to most other Michelin star restaurants, dishing out a constant sense of wonder in a friendly setting that has a perpetual buzz.
We were commissioned to work on a brand refresh, to elevate the restaurant without losing sight of its essence. Our approach was to present the purest version of the Cheek by Jowl experience; to peel away any banal dining experience and allow its distinct warmth to permeate every touchpoint.
The overarching concept references the restaurant’s name and close working relationship of the owners. We juxtaposed photographs, drawings and words to reflect the narrative.